Multi award-winning songwriter Ross Golan has collaborated with digital collectibles company Terra Virtua to turn his acclaimed musical, ‘The Wrong Man,’ into the first-ever NFT musical. The project highlights a new revenue stream for musicians where they will be able to sell to audiences directly, whilst also offering the novel opportunity for fans to own a piece of their favourite artist’s work.
The NFT collection for Golan’s conceptual album will be released on Terra Virtua in the first quarter of 2022. The limited-edition digital collectibles up for grabs will be an eclectic mix of music, graphics, and film, including the fully animated version of the musical, vinyl, poster-based artwork, and an unreleased track from Golan.
‘The Wrong Man’ began as a folk song about a man wrongly convicted of murder, however as years went on, Golan’s talents transformed the song into a storytelling concept album. The musical story was later made into an animated film and stage musical in 2019, where it saw sell-out Broadway performances.
Jawad Ashraf, CEO at Terra Virtua, had this to say about the company’s collaboration with Golan: “Ross’ journey with The Wrong Man is truly inspirational, and the perfect vehicle for us to create an ‘NFT first’, the first musical to be made available in the format.”
Golan himself added: “The Wrong Man continues to open doors and present unique opportunities to shine a light both on the music and the subject of wrongful convictions. I couldn’t be prouder to be a part of this historic moment with Terra Virtua and I’m honoured to be a part of a community whose interests lie in the greater good.”
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