Ultimate magazine theme for WordPress.

BMW Teases NFT Powered Loyalty Program


Car manufacturers seem to be in a love affair with blockchain technology and all its associated products, such as NFTs, these days. From KIA to Rolls Royce, we’ve seen everyone getting in on the action. The latest addition to this club is BMW, which has announced its new loyalty program based on blockchain technology.

BMW Takes on Blockchain 

Focused initially on its Thailand-based customers, this new loyalty program will leverage the BNB chain and Coinweb for the creation of decentralized structures. Through this structure, users will be able to gain loyalty points and ascend up the tier ladder. Over time, these points can be used to redeem rewards to buy products and services from the brand. 

BMW Teases NFTs with Blockchain Powered Loyalty Program

As seen recently, several major companies have incorporated NFTs in their rewards programs. Essentially, offering them as a way to unlock benefits for users and BMW could very well do the same. BMW also filed several NFT-related patents this year which could point to similar initiatives.

As Coinweb CEO Toby Gilbert, says, “Customers will be rewarded with loyalty points and they will be able to spend within the ecosystem. Our hope is that there will be a future global rollout but currently our partnership is for Thailand.”

Want more? Connect with NFT Plazas

Join the Weekly Newsletter
Join our Discord
Follow us on Twitter
Like us on Facebook
Follow us on Instagram

Image credit via: BMW

*All investment/financial opinions expressed by NFT Plazas are from the personal research and experience of our site moderators and are intended as educational material only. Individuals are required to fully research any product prior to making any kind of investment.

Source link


Leave A Reply

Your email address will not be published.